Elkabank has begun a rebranding campaign. As the bank’s press service reported, in the next few weeks the bank will change its corporate name to ActiveCapital Bank (AC Bank).
“Elkabank’s rebranding is a step aimed to gradually implement the financial institution’s development strategy that was developed by its executives. Strategic plans imply substantial expansion of the bank’s presence and further aggressive business development. Its new corporate name (ActiveCapital Bank) has no geographical fix, is similarly read in primary European languages and allows the bank to more efficiently expand its business not only in Russian regions, but also abroad. The new name reflects the pace of growth, the bank’s aggressiveness on the financial market, confidence and reliability," the lending institution points out in a statement.
The bank noted that the rebranding campaign suggests more aggressive marketing and advertising policies that will allow the bank’s brand to gain a foothold fast and distinguish itself on the financial services market, broaden opportunities to deal with customers.
Changes in the bank’s corporate style have affected visual symbols, including a new logo, while the bank retained a number of corporate colors and the logo’s geometrical composition. Changes related to the corporate style will be made at the bank’s branches and offices gradually. The rebranding campaign’s main stage (the change of outdoor signs) will begin by the end of summer. The advertising campaign will begin together with the change of outdoor signs.
Industrial Commercial Elkabank was established in 1994 by a group of businesses specialized in the manufacture and marketing of electric cable products. In line with the data disclosed, the bank’s major shareholders are management board chairman Grigory Oganesyan (29.30%), Sergey Ivakhno (14.69%), entrepreneur and board chairman of the bank Alexey Leushkin (21.83%) and Valeria Zheleznikova (18.41%).
Based on Banki.ru data, as of May 1, 2011 the bank’s net assets stood at Rub 7.86 bln (248th in Russia), capital (calculated in line with CBR requirements) totaled Rub 1.10 bln, the credit portfolio amounted to Rub 4.67 bln and obligations to households equaled Rub 4.27 bln.
